Stories torn from the front lines on the war against deadlines!

Three examples of dedication, tribulation, and going where other designers feared to go.

Client had several other designers take a crack at it first – didn’t like any of them. They’re a technology company and telling their story of data analytics in a symbol was no easy trick! I tweaked a font, then used the capital L from the name – cloned it, and flipped it, to make a rectangle. Then I cloned those shapes smaller, and again smaller – inset to make a symbol suggesting an analyzing process – drilling down into data.

Years ago I stumbled onto an assignment that was a challenge from beginning to end – a small corporation had somehow inherited a cache of unbranded, private label safety products… and they needed the entire lot packaged in a MONTH. From design board to instore – with the designs printed and packaged in Shanghai. Somehow I pushed thru the language barrier with a small but loyal team and we made the deadline. The flashlights were great – I still have a few that still work! The package design isn’t exactly modern now – but that was a Herculean effort.

The client provided a stick figure drawing and a very long page of text – with a concept that they wanted to convey in three consecutive slides. And of course ‘finish up the entire presentation by 5pm!’ A few back and forths with team members and I managed to condense the story to one slide with two small text builds. Problem solved – a concise story keeps the audience more engaged.